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Tea gets more interesting with roasting.

One word, different teas: what 'hojicha' means region by region

Chapter 10 · 2 of 4 sections readable now

An illustration of tea-field rows with Mount Fuji in the distance, alongside two trays holding tea stems and leaves.

How the single word 'hojicha' points to different teas in Kaga, Fuji, Kyushu and Sayama.

02

Fuji: a hojicha a city turned into a brand

The name “Fuji hojicha” carries no single roasting method. A local guide and the account of one brand started by farms at the foot of the mountain show how stems are chosen and how heat is applied.

On a tea shop shelf sits a bag marked “Fuji hojicha.” Open it, and the dry, toasty smell of stems rises at once. Yet the name itself does not hold one fixed way of roasting.

This piece keeps the place name and the single product apart, following first the work of choosing stems and then the work of applying heat.

One name, different bags

Set two bags bearing the Fuji name side by side, and the leaves differ a little in colour and shape. The name does not stand for a fixed roasting method.

Like fields scattered across the lower slopes, the leaves and the way heat is applied vary from maker to maker. The city’s own guide says farmers and merchants use different kinds of tea and different roasting methods. That is why so many kinds of hojicha appear on the shelf.

The sources take us this far: the same regional name does not mean the same material or finish. Choosing a region and choosing a product are linked, but they are separate steps. Next comes one bag born at the foot of the mountain.

Sorting the stems before the heat

A handful of dry stems in the palm makes a light, papery rustle. This tea puts care into the sorting that comes before roasting.

Rincha is a hojicha started by four tea farms working together at the foot of Mount Fuji. According to its seller, the usual sorting is repeated many times to bring out the aroma. Only the carefully chosen stems go on.

Reading about roasting, the eye tends to go straight to machines and temperatures. Still, one brand’s method cannot be read as standing for the whole region. After the stems are chosen, the question becomes how the heat goes in.

Slow heat that reaches the core

Cup a teacup in both hands, and the toasty scent of stem tea drifts up with the steam. How this tea turns out depends on both how heat is applied and how much is roasted at once.

Much as winter sun warms a stone right through, far-infrared heat is said to reach slowly into the core of each stem. The roasting is done in a special machine. Small amounts are roasted over time, for an even finish.

Far-infrared describes how heat is applied, small amounts describe the quantity, and neither alone is the whole method. The sources show only that several choices are layered together in the finished tea. Where each name comes from is gathered below.

Updated 17 October 2026This section on its own page

03Members only

Kyushu, Sayama, Shizuoka: firing customs differ by region

Three hojicha teas from shops in Yame, Ureshino and Kagoshima, read as separate product choices rather than a ranking of regional flavour: roasting to order, a gentler brew, and stems alone.

Overhead illustration of tea leaves and stems arranged in three differently shaped vessels

On the kitchen table sit three bags of hojicha, one each from shops in Yame, Ureshino and Kagoshima. The leaves look much the same shade of brown, but the words on the back of each bag differ. The three are not a ranking of regional flavour; each is a choice made for one product.

This piece opens the bags one at a time: the work of roasting and dispatch, a way of brewing close to green tea, and a material limited to stems.

Three bags, no single scale

Read the three descriptions side by side, and each goes into detail at a different point. The three shops are writing along different axes.

The Yame shop writes carefully about batch size and timing, the Ureshino shop about brewing, the Kagoshima shop about which part of the plant is used. All three are descriptions the shops publish on their own sites. Laid side by side, they cannot be folded into one scale of strength.

The sources allow comparison only between what is actually written. The first bag to open is the one from Yame, sent freshly roasted.

Yame, sent freshly roasted

From a bag just opened, a toasty smell drifts up. Ocha no Asanoen builds this tea around roasting to order.

The shop says it roasts slowly in small batches, at as low a temperature as it can, once an order arrives. The stated reason for small batches is to send the tea freshly roasted. The shop describes umami as well as roasted aroma.

It is an example of heat and dispatch timing joined together, and the sources go no further. Next is the Ureshino bag, which comes with a water temperature.

The three sections that remain turn to a lightly roasted tea brewed with cooler water, a bag of stems alone, and why the shop's town and the leaf's origin are read apart. Places and shop names close the piece.

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Updated 17 October 2026This section on its own page

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