Japan Hojicha AssociationJapan Hojicha Association

Tea gets more interesting with roasting.

Why a hojicha latte tastes different at a shop and at home

Chapter 2 · 4 of 4 sections readable now

Illustration of dark brown hojicha leaves, a milk pitcher and a hojicha latte with a pale swirl of milk

A hojicha latte at a shop and the one you make at home: where the difference comes from.

01

Hojicha latte at home: what the café cup does differently

Where do the café latte and the home latte part ways? Published recipes side by side: the share of milk, the version brewed from leaf, heating and foam, and what goes into a chain's cup.

An illustration of a kitchen counter with a tin of powder, a jar of sugar, a milk jug and a measuring cup in a row, and behind them a teapot, a teacup and a small pan.

Late afternoon, the last mouthful from a paper cup, and the decision to make the same thing at home. Strong hojicha with warmed milk poured in: the steam and the colour look right. Then the first sip, and something else entirely arrives. More sugar does not bring it closer, and nor does more milk.

What follows looks at what separates the café cup from the home cup: the share of milk, the version brewed from leaf, heating and foam, and what a chain puts in its cup.

Powder, dissolved, cut with milk

Powder stirred into hot water in a small bowl turns to a thick brown liquid. What separates the café cup from the home cup is not the quality of the leaf or the skill of the hand, but ratio, temperature and foam.

Line up the published recipes and most, café and home alike, are built the same way. Powder is dissolved in hot water to make a concentrate, which is then cut with milk. What differs is a handful of numbers inside that method, and how they are handled.

The recipes show the shape of the method, and no more. After the shape comes the share of milk.

Mostly milk, by weight

Warmed milk poured into the cup gives off a faint sweetness. In the recipes built from powder, more than four fifths of the cup's weight is milk.

One coffee shop's recipe dissolves powder, sugar and water into a syrup and adds warmed milk. A tea maker's recipe for home kitchens likewise dissolves powder in a little water and tops it up with milk. In both, milk makes up almost the whole cup.

That share is calculated from the published weights; the pages do not print it. How powders are made and chosen comes up again under blending. After powder comes the version brewed from leaf.

Brewed from leaf, a little milk

Bōcha in the pot, boiling water over it, and toasty steam from the stems rises. In the version brewed from leaf, milk is only about a fifth of the cup.

A bōcha shop's published latte adds a little milk and sugar to strongly brewed tea. Set beside the powder recipes, the share of milk differs widely under the same name. It is another way to build the drink, with the tea in the lead.

Which is better is not something the recipe numbers decide. After the ratio come heating and foam.

Heat and foam in the pan

Whisk the milk in a small pan and fine bubbles drift in from the edge. The two remaining differences are how far the milk is heated, and whether it is stirred.

The home recipe heats milk in a pan to just short of boiling, stirring with a whisk. The coffee shop's recipe says only warmed milk, with no temperature. Under the same words, how it is heated and stirred changes the milk before it reaches the mouth.

Heating and foam are taken further in the piece on deciding the milk ratio first. After the pan comes what goes into a chain's cup.

Inside a chain's cup

Lift the lid on a chain's cup and a sweet, creamy smell comes up. A chain's hojicha latte is not built from tea leaf alone either.

One large coffee chain's standard item blends hojicha with black tea leaf. A white-chocolate-flavoured syrup and fresh cream are added. As the name says, it is hojicha and black tea in one cup.

Whether it is on the menu changes with the season. The figures and names are gathered just below. A little brown foam is left at the bottom of the paper cup.

The numbers in detail

Café recipe
The café recipe built from powder is from Kurasu in Kyoto. It dissolves 2.5 g of hojicha powder, 5 g of sugar and 20 g of hot water (1:2:8) completely into a syrup.
Share of milk
The 27.5 g of syrup meets 150 g of warmed milk for one serving. By weight more than 80% is milk, calculated from the published weights.
Home recipe
The home recipe is Ito En's hojicha latte. It dissolves 1 tablespoon of the powdered product in 30 cc of hot water and adds 140 cc of milk. Milk is about 80%.
Leaf latte
The leaf version is Maruhachi Seichajo's bōcha latte. 320 mL of boiling water goes over 18 g of Kenjō Kaga Bōcha for 2 minutes 30 seconds, then 80 mL of milk and 10 g of sugar, for two servings.
Leaf latte ratio
One serving of the bōcha latte is 200 mL, of which 40 mL is milk, a share of 20%. Against Kurasu's 80%-plus, that is a fourfold gap.
Heating
Ito En heats the milk in a small pan to just before boiling, stirring with a whisk. Kurasu writes only warmed milk, with no temperature.
Chain cup
The chain cup is Starbucks Coffee Japan's Hojicha & Classic Tea Latte. It became a standard item on 12 June 2024 and was still on the official menu page in September 2026.

Updated 17 October 2026This section on its own page

02

What a deeper roast changes once milk is in the cup

Why is a dark roast said to stand up to milk? The source of astringency that falls as the roast deepens, and the toasty aroma that depth alone does not settle, traced through trials and a merchant's account.

“Stands up to milk”, says the packet above a dark roast. Shelves labelled for lattes tend to hold the darker-looking leaf. Brewed at home with milk poured in, more of the tea does seem to survive. With no way to check, a second cup gets made.

What follows looks at what roast depth changes once milk is in the cup: the sellers' words, the source of astringency, the compounds behind the toasty aroma, and which way a word points.

What changes is the astringency

A soft, sweet steam rises from the cup once the milk is in. What roast depth changes most is not the aroma but the source of astringency.

In public trials, what fell as the roast deepened was the catechins. The compounds measured as roast aroma came out higher in the light roast than the dark. If a dark roast suits milk, the reason lies on the side of less astringency.

For choosing a dark roast in pursuit of aroma, current public measurements offer no support. After the answer come the sellers' words.

Roasted grain and nuts, in words

Pick up a packet in front of the shelf and a faint toasty smell escapes. In a merchant's account, the dark roast's aroma holds its own against milk.

One tea merchant recommends a dark roast because its roasted-grain, nutty aroma survives in milk. It is a seller's description, not a measured one. Even so, as a target when choosing, it is clearly put.

The sources go as far as this: that is how the seller describes it. After the words come the measured figures.

Roast deeper, less astringency

A sip leaves a faint astringency under the tongue. The deeper the roast, the lower the total of catechins, the source of that astringency.

As astringency leaves a ripening persimmon, total catechins fall as the roast deepens. In a prefectural tea station's figures, the dark roast held about a fifth of the unroasted level. Light, medium and dark were made by drum speed, not by temperature.

What falls, though, is the total. Taken type by type, some rise sharply at the light roast before falling. Roasting does not shave the astringency away evenly; it reshuffles it first, then reduces it. After astringency comes the toasty aroma.

Figure 2-2-1Roast level and total catechins (first-flush tea, 2013)

Aracha34.89mg per 100 mL of infusion
Light roast21.86
Medium roast14.59
Dark roast6.98
Drawn from Table 1 of “Roasting Level and the Quality of Hojicha”, Tea Research Station, Kochi Prefectural Agricultural Technology Center. Figures are mg per 100 mL of infusion, from 1.9 g of leaf steeped in 200 mL of boiling water for 5 minutes; first-flush tea, 2013 data. In the 2013 table that measured catechins, the light, medium and dark roasts were made by holding the exhaust temperature of the second roasting at 100°C and changing the drum rotation speed (first-flush tea: 17/12/8 rpm).

More toastiness in the light roast

Lean over the cup and a toasty steam reaches the nose. The compounds measured as roast aroma are not greatest at the deepest roast.

In the same trial, the compounds used as a marker of toastiness are absent from unroasted tea and appear only with roasting. In first-flush tea and karibancha, the lighter the roast, the more there was. In second-flush tea, roast depth made no difference.

The sources support this direction only within that trial's conditions. Next comes another trial, one that moved the temperature.

Figure 2-2-2Roast level and the two roast-aroma pyrazines, in descending order (first-flush tea, 2013)

  1. Light roast
  2. Medium roast
  3. Dark roast

Not detected in aracha

From Figure 1 of “Roasting Level and the Quality of Hojicha”, Tea Research Station, Kochi Prefectural Agricultural Technology Center: 2-ethyl-3,5-dimethyl pyrazine and tetramethyl pyrazine, first-flush tea, 2013 data, brewed under the same conditions as the catechin figures (1.9 g of leaf, 200 mL of boiling water, 5 minutes). Figure 1 in the source is a radar chart and no table of values is published, so no bar heights can be drawn: only the descending order is shown, with no scale.

Higher heat, the other way

Inside a roasting drum it is too hot to hold a hand near. In another trial that raised the temperature, the toasty compounds increased instead.

When a research institute in another prefecture roasted stems, every aroma compound singled out as important rose with the temperature. One trial moved the drum speed, the other the temperature. The conditions differ, so neither is simply wrong.

Deeper means toastier, and lighter means toastier, each hold only inside their own trial. After the trials comes which way a word on the shelf points.

The same word, facing away

Beside the tea, a bag of dark-roast coffee beans sits on the shelf. The same word, dark roast, points in opposite directions for coffee and for hojicha.

In a coffee body's account, roasting deeper moves coffee towards bitterness. Hojicha's dark roast, as just seen, moves towards less of what makes astringency. The same two characters sit on one shelf, facing away from each other.

The figures and trial conditions are gathered just below. The milk in the cup has quietly cooled a little.

The numbers in detail

Merchant's account
The merchant's account is FAR EAST TEA COMPANY's. It recommends a dark roast as one whose tea aroma stays distinct after milk is added.
The trial
The catechin trial is “Roasting Level and the Quality of Hojicha” (research period FY2013–2014), Tea Research Station, Kochi Prefectural Agricultural Technology Center. Light, medium and dark roasts were made on its continuous hojicha roaster.
Roasting conditions
In the 2013 table that measured catechins, the second-stage exhaust temperature was 100°C throughout. The drum speed was lowered to make the difference: 17, 12 and 8 rpm for first-flush tea.
Catechins
1.9 g of leaf was steeped in 200 mL of boiling water for 5 minutes, compared per 100 mL of infusion. First-flush dark roast held about one fifth of aracha's level; karibancha fell below one tenth.
By type
Gallocatechin gallate rose more than tenfold at the light roast, then fell through the medium and dark.
Pyrazines
The two pyrazines used as a roast-aroma index were not detected in aracha. They were highest at the lighter roasts in first-flush tea and karibancha, with no difference by roast level in second-flush tea.
Temperature trial
The temperature trial is by the Industrial Research Institute of Ishikawa and others. Stems of Kagoshima first-flush tea were roasted at drum inner-surface temperatures of 180–220°C. All eight pyrazines identified as key aroma compounds rose at higher temperatures.
Coffee
The account of coffee roasting and bitterness is from the All Japan Coffee Association.

Updated 17 October 2026This section on its own page

03

The hojicha latte ratio: decide the milk first

Making a hojicha latte at home, what should be settled first? Why the share of milk comes before anything else, how it differs from strength, what the carton says, and heating and the skin.

Illustration of warmed milk being poured from a pitcher into a cup of tea brewed in a teapot

On the side of a milk carton is a box marked type. It is in sight every day and rarely read when buying. In the kitchen there is a teapot, a small pan and a whisk, and the copied-out recipes mix tablespoons with cc. With that much to decide, the hands usually move in whatever order things occur to them.

The cup that comes out is fine. The trouble starts the next time it has to be made. What follows looks at what to settle first to get back to the same cup: ratio, strength, the label on the milk, and heating.

The ratio comes first

Pour milk into a measuring jug and the white lines of the scale waver. What gets settled first is not the leaf or the roast depth, but the share of milk.

Decide what share of the cup is milk, then build a strength of tea to fit. In that order, each change can be followed one at a time.

Which share tastes best is not something the recipe numbers settle. After the ratio comes how it relates to strength.

Strength and ratio, separate dials

Leave tea standing in the pot and its colour slowly deepens. Strength of tea and share of milk are separate dials.

In the published recipes, as the piece comparing café and home cups showed, milk ranges from a splash to nearly the whole cup. A cup meant to come close to the café sits on the milky side, hojicha with a little milk on the other. Until the aim is settled, the ingredients cannot be.

Nor does brewing stronger necessarily bring the café closer. A bōcha shop's latte is more than twice the strength the same shop gives for everyday brewing, yet keeps the milk low. After strength comes the milk itself.

What may be called milk

Turn a carton from the fridge and small print runs down the side. If the type box says milk, it is raw milk only, with nothing adjusted.

According to a dairy industry body, only raw milk above set levels of milk fat and non-fat solids may be called milk. Low-fat milk, non-fat milk and milk drinks are each defined separately. For a day aimed at the café's impression, a carton whose type box says milk is the place to start.

One convenience store's hojicha latte is also described as finished with raw milk only. The sources go as far as the labelling rule and that description. After the carton comes heating in the pan.

Just before the skin forms

As milk warms in the small pan, a thin skin begins to form. Heating can be thought of with that skin as the boundary.

Like yuba slowly thickening, the skin on milk thickens with the time and heat. A dairy association explains that it starts to form above forty degrees, and that the first skin is mostly fat. A home recipe's whisking up to just short of boiling is also a way of keeping the heat from gathering in one place.

A fork will do for a whisk, a small saucepan for a milk pan. Dedicated equipment matters only for matching the café's speed. Warmed milk tasting sweeter is not a matter of more sugar. Sweetness other than fructose is said to be felt more strongly near body temperature.

The sources go as far as how temperature, skin and sweetness relate. Last comes plant-based milk.

Oat milk for baristas

At the end of the shelf stand cartons of oat milk. Those marked for baristas are described as having been tested for how readily they foam.

The criteria given are ease of foaming, fineness of foam and stability. The description says nothing about how it behaves with tea.

How it suits tea comes up again under blending. The figures and labelling rules are gathered just below. The milk in the small pan settles, leaving small bubbles at the rim.

The numbers in detail

Share of milk
The share of milk in published recipes runs from 20% to over 80%.
Bōcha latte
The bōcha shop's latte is Maruhachi Seichajo's bōcha latte. It works out at 5.6 g of leaf per 100 mL, with milk held at 20%.
Packet brewing
The brewing the company prints on the Kenjō Kaga Bōcha packet is 6 g to 260 mL of boiling water for 25 seconds (2.3 g per 100 mL). The latte is about 2.4 times that strength; the conversion and multiple are calculated from the printed figures.
Labelled milk
According to J-Milk, the type milk means 100% raw milk, unadjusted, with at least 3.0% milk fat and 8.0% non-fat milk solids.
Other types
Low-fat milk is 0.5–1.5% milk fat, non-fat milk under 0.5%, and a milk drink at least 3.0% milk solids.
100% raw milk
The latte described as finished with 100% raw milk is Lawson's Machi Café hojicha latte.
Milk skin
The Japan Dairy Association explains that a skin forms at 40°C and above, the first skin over 70% fat and 20–25% protein. It thickens in proportion to heating time and temperature.
Heating and sweetness
Heating to just before boiling while whisking is Ito En's recipe. The explanation of sweetness and temperature is also the Japan Dairy Association's.

Updated 17 October 2026This section on its own page

04

What still has to be measured

To compare roast depth in a latte, what has to be held steady? Holding the tea, the milk and the sweetness level, why a leaf swap is not a comparison, the words on the packet, and how to keep a record.

An illustration of a measuring cup of milk and an empty mug, with a small pan, a whisk and a fork on the counter behind them.

A bōcha shop's latte page says the tea may be swapped for the same amount of a dark-roasted hojicha. Being told to change only the leaf inside a fixed recipe is unusual. It looks like exactly the way to let a difference in roast depth show.

What follows looks at what to hold steady on the day of comparing, why the swap is not a comparison, the words on the packet, and how to keep a record.

Hold the tea, milk and sweetness

Set two cups of the same shape side by side and their white rims line up. What has to be held steady folds into three: the tea side, the milk side and the sweetness.

The tea side is weight of leaf, amount of water, water temperature and waiting time. The milk side is amount and temperature. On a day for comparing roast depth, everything except the kind of tea stays as it was.

Listing what to hold steady does not, by itself, make a comparison. Next comes the leaf being swapped.

More than depth changes

Open the two packets: thin stems in one, leaf in the other. Swapping the same amount does not compare roast depth alone.

In the shop's own product list, the original sits under roasted stem tea and the replacement under roasted leaf tea. Roast depth is not the only thing that changes. The part of the plant and the blending differ too; these are two different products.

The sources go as far as what the product list shows. After the products come the words on the packet.

Light and dark, a shop's words

Across the front of the packet, dark roast is printed large. Light roast and dark roast are each shop's own words.

Much as a river's name changes with the land it runs through. The labelling rules settle names such as hojicha, and roast-depth names are not among them. No reference temperature for roast depth appears in the documents consulted either.

Buy packets from different shops, and partway through it stops being clear what is being compared. After the words comes keeping a record.

Make it twice, write both down

A ruled table goes into the kitchen notebook. Make it twice under the same conditions, and record both.

One run cannot tell a difference between teas from the variation of the day. On a day when even one thing cannot be held steady, it is more useful later to give up the comparison and call it a cup for the record.

There are no records yet; what can be written here is the design of the comparison. Results will go first to the association's members as records, as they come in, and be added to this piece afterwards. The figures and product names are gathered just below. The table in the notebook is still blank.

The numbers in detail

The swap
The leaf swap appears on Maruhachi Seichajo's bōcha latte page. It says Kenjō Kaga Bōcha may be replaced by the same amount of the dark-roast BOTTO! (深炒り焙茶BOTTO!).
Stem tea
In the company's product list, Kenjō Kaga Bōcha sits under Kaga bōcha (roasted stem tea).
Leaf tea
The dark-roast BOTTO! sits in the same list under hojicha (roasted leaf tea).
What to hold
The tea side has 4 things to hold: leaf weight, water amount, water temperature and time. The milk side has 2, amount and temperature, and sweetness is the third.
Labelling rules
The Japan Tea Central Association's labelling standard settles 17 names, hojicha among them. Roast-level names are not on the list.
Reference temperature
No reference temperature for roast level was given in any of the documents consulted.

Updated 17 October 2026This section on its own page

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